One in Six | Mysite

BUDWEISER - ONE IN SIX

AMERICAN ADVERTISING AWARD 2020 | MOSAIC GOLD | STUDENT GOLD | STUDENT SILVER (X2)

THE ONE SHOW YOUNG ONE 2019 | GOLD

RED DOT AWARD 2019 | BEST OF THE BEST

IDA DESIGN AWARD 2019 | GOLD

IDA DESIGN AWARD 2019 | SILVER

DISTRICT 7 ADDY 2020 | GOLD (X3)

Insight:

One in six US workers is an immigrant. Historically, the Budweiser brand has catered to more of a conservative audience, one that has overlooked diversity.

Idea:

This 4th of July, in celebration of our shared heritage as a nation of immigrant, we will exchange 1 can in every 6 pack of Budweiser for one of the specially designed cans commemorating immigrants' success stories.

Art Director: Van Pham, Vy Phan & Remy James

Copy: Alberto Cuadra, Hope Thomas & Sydney Solis

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