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HUGGIES | NEW PRODUCT CAMPAIGN
Huggies has launched a new diaper line featuring two separate absorbent zones for urine and stool. This is the first time a dual-compartment diaper has been introduced. The advertisement uses special angles of the diaper to highlight the two distinct areas for "boo" and "bee."Eye-catching visual effects and images of a happy, excited baby are used to emphasize the product’s value and innovation.
TVC
The TVC uses a playful, conversational voice speaking to the baby to express the family's love for touching the baby’s soft, smooth skin. This highlights the importance of having two separate compartments for "boo" and "bee" in the diaper, preventing irritation and helping maintain perfect baby skin with the Huggies Skin Perfect line.
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