COLGATE | COMMUNICATION PLAN 2023
Colgate Max Fresh presents a refreshing new habit for your workday: brushing after lunch. Through a bold communication campaign, Colgate aims to turn the forgotten midday brush into a daily habit—keeping smiles fresh, confident, and ready for anything. At the heart of this movement is the Colgate Max Fresh Lunchtime Oral Care Kit—your go-to companion for
post-lunch freshness at the office. It's not just about brushing—it’s about owning the second half of your day with a fresh start.
Colgate Max Fresh brings you a convenient lunch box bag that can carry not only lunch boxes but brush kit and the good oral health spirit.
The bag have inspiring slogans about the benefits of oral care, along with a toothbrush and toothpaste holder attached to the strap of the bag. This bag will remind everyone to take care of their oral hygiene after lunch at the office.
